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REDEFINE STRATEGIES FOR RAPID RESPONSE AND CUSTOMER

The rapid adoption of smartphones, tablets and other mobile technologies has radically changed the consumer electronics landscape. Today’s consumers expect companies to go beyond developing products and deliver solutions that suit their lifestyles—including new form factors, apps and cloud services that enhance the user experience.

While these changes offer extraordinary opportunities for consumer electronics firms, they also challenge organizations to rethink their research and development approach, increase their focus on customer demands and streamline the development and deployment processes. To accomplish this, companies need an IT agile infrastructure to support rapid response, greater collaboration with partners and real-time analytics that provide insights into customer demands.

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